Sigillo gives you a complete brand identity system — colors, typography, voice, and a 500-word strategy document — with real reasoning behind every choice. In 20 seconds. Free.
You picked your brand colors because they "looked nice." A strategist picks them because they position you against your market. That difference is everything.
They never study your competitors. They never analyze what colors dominate your industry. They generate in a vacuum — and you pay for it later.
"Here's a blue logo" isn't a brand strategy. Without positioning logic, you're building a house on sand.
A logo is not a brand. You need typography rules, voice guidelines, color systems. Existing tools stop at the logo and leave you stranded.
Every recommendation includes strategic reasoning — not "this looks nice," but "this positions you here because..."
5-color palette with hex codes, creative names, and roles (primary, secondary, accent, neutral, background).
+ strategic reasoning per color3-tier font system (heading, body, accent) using real Google Fonts with weight and style specs.
+ strategic reasoning per fontPersonality traits, tone description, do/don't communication lists, sample tagline, bio, and email sign-off.
+ ready-to-use copy samples500+ word strategy covering purpose, target market, competitive positioning, brand architecture, and key messages.
+ consulting-grade deliverableDescribe your business. Sigillo does the rest — autonomously — while you focus on building.
Business name, industry, description, and target audience. 2 minutes of your time.
Sigillo analyzes your market, studies competitive visual positioning, and finds the white space your brand can own.
Complete identity system with colors, typography, voice, and strategy. Download as PDF. Use immediately.
Every tool gives you colors. Only Sigillo tells you why those colors will win.
| Feature | Logo Generators | Sigillo Studio |
|---|---|---|
| Color palette | Random / "trending" | Market-positioned with reasoning |
| Typography system | Not included | 3-tier hierarchy with strategy |
| Brand voice | Not included | Full voice guidelines + samples |
| Strategy document | Not included | 500+ word consulting-grade doc |
| Strategic reasoning | None | Every choice explained |
| Price | $20–$100+ | Free for founders |
Tell us about your business. In 20 seconds, you'll have a complete brand identity system with strategic reasoning behind every choice. No signup. No credit card. No catch.
"A seal once authenticated empires. Today, a brand authenticates businesses. Sigillo brings the rigor of strategy to the art of identity."